Market Insights
The global edible flowers market is set to reach the highest valuation with a significant CAGR during the forecast period, 2018-2023.
The growing popularity of edible flowers owing to health benefits and safer consumption characteristics. Functional ingredients of the edible flowers contain organic antioxidants which if added in food offers benefits to wellbeing. The growing demand for attractive and vibrant edible flowers for food garnishing is anticipated to drive the global edible flowers market. Growing usage while preparing strawberry rose cupcakes and lavender milkshakes and other cuisines have fostered the demand for edible flowers. The flourishing food and nutraceutical industry are anticipated to develop the edible flowers market. The growing expenditure on skin rejuvenation supplements and nutraceutical products are projected to help the nutraceutical supplements industry to progress swiftly, while driving demand for edible flowers.
Restaurant and hotel chains are majorly inclined towards flower blossom garnishing, which also boosts the demand for edible flowers and drives the global market. Edible flowers are rapidly transformed into latest food fashion in various leading nations making the market more competitive and lucrative. Producers along with the distribution channels such as local and supermarkets, online stores are heavily procuring edible flowers around the globe to meet the customer demand for premium products.
Major Players
The key players functioning in the global edible flowers market include Agriver Ltd (Israel), Cottage Botanicals (Canada), Fresh Origins, LLC (US), Maddocks Farm Organics (UK), Nouvelle Fresh (South Africa), Herbs Unlimited (UK), Petite Ingredient (Australia), JP Park Acquisitions, Inc. (US), The Edible Flower (UK), Nurtured in Norfolk (UK)
Market Segmentation
The global edible flowers market is bifurcated on the basis of type and application
The global edible flowers market is segregated based on type into a rose, jasmine, lavender hibiscus, pansy, marigold, and others. The rose segment is anticipated to hold a significant share in the global market during the forecast period owing to high demand for rosebuds and petals for their distinctive characteristics in various consumables such as cookies, rose-scented honey, cocktails, cookies, and rose tea. Rose has high antioxidant and anti-inflammatory properties in roses that help shield against cell damage and digestion.
The application segment of the global edible flowers market is diversified into foods, garnish, and beverages. In this segment, the global market is majorly affected by spurring growth of garnish segment, and it is projected to have a major share in the global market during the forecast period. The food segment is also likely to present some lucrative opportunities in the global market.
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Regional Insights
Europe is set to influence the global edible flowers market owing to the high demand for edible flowers in bakery industry. Bakers are adopting some innovative methods in baking and garnishing the product.
The Asia Pacific market is predicted to make progress swiftly owing to growing preference for attractive appearance-based products by the consumers in the region. Moreover, improved standard of living and shifting consumers' focus is anticipated to boost the growth of the global organic edible flowers market.
Industry Insights
A study presented by the researchers from Porto University, Institute of Braganca, and University Aveiro in Portugal stated that edible flowers can contribute dose of vitamin E. The team analyzed the phytochemical composition of Centaurea cyanus L and Borago officinalis; the two popular edible flowers. They also stated that the intake of borage and centaura on daily basis would help to supply organic acids, macronutrients, and vitamins to the human diet.
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