NASCAR has been exploring ways to get involved with Rocket League Items non-racing games that involve cars, as it deepens its involvement with esports and the broader video game world.

“This is one we’ve had circled from the very beginning of when we wanted to get into this space,” said Tim Clark, NASCAR’s senior vice president and chief digital officer. “There’s no game that is more of an obvious choice of where there’s some degree of organic integration for the NASCAR brand into a game, so this was one we had at the top of our list. To see it come together has been huge.”

F1’s cars will be released at a later date, according to Buy Rocket League Items  Phil Piliero, Psyonix’s vice president and co-studio head. NASCAR and F1 have collaborated on the project, including their social media accounts interacting, which is an important part of this project because the two series have rarely worked together.