6 SEO Strategy Focuses

SEO is constantly changing. New updates are coming out, new algorithms and approaches are being developed. This is a never ending process.

My company Market Domination Media is constantly striving to improve our clients' marketing strategies . We decided to get together and discuss the main trends in the world of SEO for 2015, highlighting 6 main focuses.

1. Grow and optimize mobile traffic.

Back in 2012, ComScore predicted that mobile traffic would surpass desktop traffic by 2014. And so it happened. Google claims to be ranking up sites that are suitable for tablets, smartphones, and PC users (“mobile-friendly sites”).
PS: you can analyze your site according to the above criteria here.

2. Focus on unpopular search engines Bing, Yahoo, DDG and others.

Every year we are highly likely to assume the collapse of the search giants, but this does not happen. Although, the likelihood that competitors will be able to "chop off" a piece of the pie is great. Firefox changed its default search engine from Google to Yahoo, which significantly influenced the growth rate of the giant's popularity. Safari may also follow suit, moving to Bing or Yahoo. Maybe this is not the beginning of the collapse, but a small step back - definitely.

3. Changing the SEO scoring system in favor of ROI.

If your company is still measuring the success of a marketing campaign by ranking its positions based on keywords, then it's time for a major change! Some companies find it easier to promote any query just for a phrase −“hey, we are number one in search results!” But…
What do you think is the best thing to hear from your boss making a big investment in SEO every month?
a) Hooray! We are in first place for the search term "buy blue mobiles", but the link to profit is not possible.
b) The above infographic shows that 50 people attracted from the search engine ordered 45 products, for a total of $22,000.

I think the answer is obvious. The keyword position PDF report is not as interesting as the amount of SEO revenue.

4. Purposeful work with social networks.

Social networks were conceived as platforms for the exchange of information. Many companies consider it necessary to register on each of them, and then they are engaged in throwing out tons of spam from each page. But do not forget that for the user it should be as useful a resource as the company's support service. And if the client wants to communicate on a personal level through social networks, his desire for her must be satisfied.

An effective manager will focus on a few, the most attractive sites. Don't waste your energy on everything. And then, it will offer all kinds of services with specific feedback from the target audience. This will help form the core, get stable and loyal followers. After all, each of their repost is an indicator of the level of trust.

5. Building up working links, not building ones.

Links should "attract" and not build artificial authority. They still work, but only those that match search engine algorithms are very effective. A donor site with one link is more effective than a hundred, but spammed with ads and flash applications. The days of increasing links from non-thematic blogs are long gone, so pay great attention to the specialization of donor sites. PR and SEO are a tandem, not two separate activities.

6. Keyword targeting.

The days of extensive targeting are coming to an end. No matter how much you would like to be in 1st place for the request "phone repair", it is almost impossible, and it will not give the desired result. Users are becoming smarter, their desires are becoming more concrete. Few people write "buy an iPhone", many indicate a specific model, color. All this is the key audience that search engines “drive” to the site that is most focused on it.

Long queries attract the largest number of potential consumers of services. And the competition there is lower than on general keywords. Understand the customer's mindset to satisfy their desires for her for her. Focus on organic traffic, become the pointer that directs all this traffic to your resource.