Premium P2A and A2P Messaging Market Size and Analysis, Trends, Recent Developments, and Forecast Till 2028

The Premium P2A and A2P Messaging Market is expected to grow from USD 59.63 Billion in 2020 to USD 78.99 Billion by 2028, at a CAGR of 3.6% during the forecast period. Increasing demand for mobile marketing and end-user application developers, increasing mobile banking services, no need of data connection, penetration of mobile phones, and increased profits for mobile network operators are some of the driving factors of the market.

Various government regulations, increasing mobile SMS spam, phishing, and malware and illegitimate (gray) routes affecting telecom operator's profits may be major restraining factors for the premium P2A and A2P messaging market.

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Further key findings from the report suggest

The Premium P2A and A2P messaging market are segmented by end-user application type into inquiry related services, customer relationship management, notification alerts, authentication service, promotional marketing service, voting entertainment, pushed content services, interactive messages and others (surveys , appointments, and updates). The authentication service segment is expected to witness the highest growth of approximately 3.9% CAGR during the forecast period, because of the use of mobile devices for sharing personal information over the web for purposes such as bank transactions, email logins, and others.
The Premium P2A and A2P messaging market are segmented by traffic national and multi-country. A multi-country segment is expected to grow with the highest CAGR of approximately 4.2% CAGR during the forecast period, since it yields high profits for the mobile network operator, holding the largest market share in IT telecom, travel, tourism, and social site authentication.
The Premium P2A and A2P messaging market is segmented by messaging platform into a cloud API messaging platform and managed messaging platform. The cloud API messaging platform provides a simple and effective two-way communication channel for enterprises, thus dominating this segment with a market share of USD 34.26 billion in the base year.
The Premium P2A and A2P messaging Market are segmented by industry vertical into BFSI, telecom IT, media entertainment, travel tourism, retail e-commerce, healthcare, Logistics Utilities, and government. The segment which is expected to witness a growth of approximately 4.8% CAGR during the forecast period, is the BFSI, the reason being the use of A2P and P2A services for the customers, regarding transaction detail, alerts, delivery updates, and verification.
The Premium P2A and A2P messaging Market are segmented geographically into North, America, Europe, Asia Pacific and Rest of the World. APAC is to witness the highest growth of approximately 3.9% CAGR during the forecast period, due to the adverse adoption of Premium P2A and A2P messaging services and solutions by enterprises in this region.
Key players within Premium P2A and A2P messaging market are CLX Communications (Sweden), ATT (US), Tata Communications (India), Infobip (UK), Mahindra Comviva (India), SAP SE (Germany), Dialogue Communications (UK), Beepsend (Sweden), Twilio (US), and Tyntec (Germany), among others.

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The Global Premium P2A and A2P Messaging Market is segmented as follows:

Traffic Outlook (Profits, USD Million; 2018–2028)

National
Multi-Country

End-user application type Outlook (Profits, USD Million; 2018–2028)

Inquiry and Search Related Services
CRM Services
Notifications and Alerts
Authentication Services
Promotional and Marketing Services
Voting and Entertainment
Pushed Content Services
Interactive Messages
Others (Surveys, Appointments, and Updates)

Messaging platform (Profits, USD Million; 2018–2028)

Cloud API Messaging Platform
Traditional and Managed Messaging Platform

Industry vertical Outlook (Profits, USD; 2018-2026)

BFSI
Telecom and IT
Media and Entertainment
Travel and Tourism
Retail and eCommerce
Healthcare
Government
Logistics and Utilities
Others

The report provides an explicit analysis of the market with regards to growth driving factors, restraining factors, regulatory framework, threats and opportunities, financial hurdles to offer a thorough outlook of the market. The report also covers value chain analysis, market share, market size, CAGR, sales and revenue, import / export, the scope of the market, growth prospects, and other key factors. North America, Europe, AsiaPacific, Latin America, and Middle East Africa.

The report applies advanced analytical tools such as SWOT analysis, Porter's Five Forces analysis, along with feasibility analysis and investment return analysis. It also offers strategic recommendations to new entrants as well as established companies about market barriers. It also offers insights into futuristic business opportunities, market scope, threats, and obstacles, to enable fruitful business decision-making process.

Furthermore, the report renders a complete analysis of the Premium P2A and A2P Messaging market that allows readers to formulate profitable and lucrative business strategies by offering insights into the competitive landscape, crucial market details, growth prospects, regional rules and regulations, and other key factors. .

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