Wi-Fi Analytics Market Revenue Trends, Company Profiles, Revenue Share Analysis, 2020

The global Wi-Fi Analytics Market is projected to gain a valuation of USD 40.93 Billion by the end of 2028, growing at a significant CAGR of 25.60% throughout the forecast timeline. Wi-Fi Analytics enables enterprises to leverage the information collected over wireless networks to formulate informed decisions about physical locations. The industry has witnessed tremendous growth owing to the intensifying competition of the offline and online retailers and rising deployment of public Wi-Fi connections, and the increasing penetration of smartphone devices.

The increasing usage of smart devices predominantly drives the Wi-Fi Analytics market's growth along with increasing deployment of Wi-Fi connections in public places to attract more customers and the adoption of big data analytics in the business sphere. Moreover, the increasing advancements and developments in the Internet of Things (IoT) and connected smart devices are anticipated to create lucrative growth opportunities over the projected timeline.

However, the concerns surrounding the privacy of the customers' data owing to the tracking of their location through Wi-Fi enabled devices might hamper the Wi-Fi Analytics market's growth. Along with this, the stringent government regulations regarding the use of Wi-Fi connection to collect data are anticipated to restrain the growth of the market.

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Further Finding from the Reports Suggest:

The global Wi-Fi Analytics Market is projected to gain a valuation of USD 40.93 Billion by the end of 2028, growing at a significant CAGR of 25.60% throughout the forecast timeline.
The increasing usage of smart devices predominantly drives the Wi-Fi Analytics market's growth along with increasing deployment of Wi-Fi connections in public places to attract more customers and the adoption of big data analytics in the business sphere.
Wi-Fi Analytics incorporates the usage of Wi-Fi networks to gather data on Wi-Fi enabled devices such as smartphones, tablets, laptops, and other devices. Over the past decades, technology has emerged as one of the widespread and versatile connectivity solutions rapidly being adopted across various industry verticals.
Wi-Fi Analytics enables enterprises to leverage the information collected over wireless networks to formulate informed decisions about physical locations.
The development of smart cities and government initiatives to further expand the adoption of Wi-Fi hotspots is anticipated to create lucrative opportunities for the market in the coming years.
However, the concerns surrounding the privacy of the customers' data owing to the tracking of their location through Wi-Fi enabled devices might hamper the Wi-Fi Analytics market's growth. Along with this, the stringent government regulations regarding the use of Wi-Fi connection to collect data are anticipated to restrain the growth of the market.
Based on the component, the solutions segment is anticipated to grow significantly throughout the forecasted period due to the increasing requirement of consumer behavior data in brick-and-mortar retail stores.
Based on the deployment type, the Wi-Fi Analytics market has been categorized into on-premise and cloud-based deployment. The cloud-based deployment segment is anticipated to garner the highest market share over the projected timeline owing to the increased flexibility and operational efficiency of deploying services and solutions of the Wi-Fi Analytics over to a large client base directly from the cloud-based solutions. .
Based on the type of location, the market has been divided into indoor and outdoor segments. The increasing requirement of consumer data in offline retail businesses and the intensifying competition of the offline and online retail stores are anticipated to drive the growth of the indoor segment throughout the forecast timeline.
Based on the end-user application, the footfall analytics segment is anticipated to account for the market's largest share over the projected timeline.
North America is anticipated to hold the largest share of the market. This can be attributed to the strong financial position of the region, coupled with the increasing advancements of the companies in the field of IoT and big data analytics.
Some of the prominent players in the industry are Cisco Systems, Purple, Skyfii, July systems, Euclid, Zebra Technologies, Cloud4wi, Fortinet, Ruckus Wireless, Yelp, and RetailNext, among others.
The companies are actively undertaking mergers and acquisitions to offer innovative and better products to gain a solid footing in the market.
In August 2020, Cisco Systems, Inc., acquired ThousandEyes, a cloud intelligence platform that offers key insights and visibility into the delivery of digital applications over the cloud and internet. Under the acquisition agreement, Cisco Systems, Inc. will integrate the cloud and internet capabilities of ThousandEyes into the former's core AppDynamics and Enterprise Networking and Cloud portfolio.

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The report offers a comprehensive analysis of the key geographical regions to provide insights into key factors influencing market growth in the regions. Production and consumption ratio, import / export analysis, supply and demand, consumer behavior and demands, current and emerging trends, regulatory framework, strategic alliances, technological advancements, economic growth, and robust presence of key players in each region. The report also covers an extensive country-wise analysis to provide better understanding of the market growth in each key region of the world and help investors, stakeholders, and clients to capitalize on lucrative growth opportunities.

Regional analysis covers:

North America (US, Canada, Mexico)
Europe (UK, Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East Africa (Saudi Arabia, UAE, South Africa, Rest of MEA)

By Component (Revenue, USD Million; 2018–2028)

Solutions
Services

By Deployment (Revenue, USD Million; 2018–2028)

Cloud
On-premise

By Location (Revenue, USD Million; 2018–2028)

Indoor
Outdoor

By Application (Revenue, USD Million; 2018–2028)

Footfall Analytics
Customer Experience Management
Customer Behavior Analytics
Customer Engagement
Customer Loyalty Management
Others

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