The global specialty surfactant market growth has seen tremendous growth over the past decade, witnessing a massive demand in industrial applications. It has been further anticipated that the market will remain proliferating over the next three years. The market is majorly driven by the augmenting demand from its end-use industries. At the same time, other major growth drivers could be considered as the availability of broad range lower-priced surfactants and colossal demand from household and personal care products segment.

According to Market Research Future (MRFR), the global specialty surfactant market is forecasted to witness a thriving growth by 2023, registering an impressive CAGR during the anticipated period (2017 – 2023). The growing personal care industry in emerging countries is a major driving force behind the growth of the market. Besides, rising usages of specialty surfactants as ingredients for foaming agents, dispersants, emulsifiers, and solubilizing agents in household cleaners such as soaps detergents drive the market growth. 

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Rising consumption of specialty surfactant in household cleaning personal care products foster the growth of the market. Moreover, a wide range of applications in various end-use industries such as agriculture, textile, and building construction industry push the market growth further. Conversely, factors such as stringent environmental regulations on biodegradability, pollution control, and unfavorable production procedures act as major headwinds for the growth of the market. Nevertheless, the introduction of bio-based surfactants would support market growth, creating a sustainable opportunity for the market players to gain a competitive advantage.

Global Specialty Surfactant Market – Segmentation

The report has been segmented into four major dynamics.

By Type                           : Anionic Surfactants, Cationic Surfactants, Non-Ionic Surfactants, Amphoteric Surfactants, and others.

By Application             : Wetting Agents, Emulsifiers, Dispersants, Foaming Agents, Stabilizers, and others.

By End-Use Industry   : Personal Care, Food Beverage, Oil Gas, Agriculture, Paints Coatings, and others.

By Regions                    : Europe, Americas, Asia Pacific, Middle East Africa, and Rest-of-the-World.

Global Specialty Surfactant Market – Regional Analysis

The Asia Pacific region is projected to be the largest market for specialty surfactants globally. China and India are the largest markets for surfactants in the world. The largest market share attributes to the healthy growth of the personal care industry and population, specifically in China and India. Cosmetics and personal care products are projected to fuel the market demand in the region. The region is expected to exhibit considerable growth in the coming years due to the increasing applications of specialty surfactants in the oil gas industry for fracturing, drilling, acidization, and Enhanced Oil Recovery (EOR).

North America is another prominent market for specialty surfactants following the APAC market closely. Factors such as the growing demand for oleochemicals that are produced from natural sources or obtained from vegetables or animals foster regional market growth. The demand for Oleo Chemicals has risen in various applications as it is less toxic compared to traditional petroleum-based surfactants.

Led by the growing need for sustainable solutions such as bio-surfactants, bio-lubricants, and biopolymers, are emerging as replacements for petroleum-based products, which is expected to fuel the demand for oleo-chemicals and thus propel the growth of the regional market. The demand for bio-based surfactants from various end-use industries in the US, Canada, and Mexico is increasing rapidly, which, in turn, is estimated to drive the growth of the regional market. 

The specialty surfactant market in the European market is projected to grow dramatically. Consumers in European countries are becoming more aware of environmental sustainability concerns in line with personal care products. This, as a result, would fuel the demand for bio-based surfactants, which is less toxic as compared to petrochemicals. The Europe specialty surfactant market is hugely diverse and includes many primary product manufacturing industries and segments. Surfactants are added to formulated products to provide optimum performance. Therefore, its usages in automotive paints and coating products would support the growth of the regional market. 

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Global Specialty Surfactant Market – Competitive Analysis

The structure of the specialty surfactant supply industry is stratified and complex. It consists of a large number of manufacturers that produce raw materials required for the production of specialty surfactants. Some producers without a raw material position that typically modify basic surfactants, smaller specialty surfactant producers, and formulators and end-users that are often focused on specific industries. As synthetic surfactants account for the key share, the market players are gradually shifting to green and bio-based surfactants.

Major players are adopting strategic initiatives such as mergers acquisitions, contract, expansion, investment, joint venture, partnership, product launch, and innovations as their key business strategies to sustain in the competitive market. They make substantial RD investments for the development of new products technologies and to strengthen their market presence.

Major Players: 

Players leading the global specialty surfactant market include Akzo Nobel N.V. (Netherlands), BASF SE (Germany), Arkema (France), Ashland (US), Clariant (Switzerland), Evonik Industries AG (Germany), DowDuPont (US), GEO (US), Innospec (US), Huntsman International LLC (US), Libra Specialty Chemicals Limited (UK), Pilot Chemical Corp. (US), Procter Gamble (US), and Stepan Company (US), among others. 

Industry/ Innovation/ Related News: 

January 06, 2020 ----- Indorama Ventures Public Company Limited (Thailand), a leading global petrochemical company, announced the completion of the acquisition of Huntsman’s chemical intermediates and surfactant business for USD approximately 2.076 BN. It is IVL’s most strategic and ambitious deal as it sets its goals and aspirations at the turn of this decade and as the company grooms itself into a global, diversified chemical company with multiple integrated and related earning streams. This transformational transaction significantly reduces IVL’s capital-intensive upstream asset base, further bolsters its already strong balance sheet, and allows it to grow its downstream businesses further.

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