Market Overview
Market Research Future (MRFR) confirms that the tea infuser market can secure a growth rate of 4.73% between 2020 and 2027 (assessment period). The market can also attain a strong valuation of USD 769.5 million by 2027-end, adds MRFR.
Leading Industry Companies
Leading companies operating in the global industry are Gifbera Inc. (US), Magic TeaFit LLC (US), Lifetime Brands, Inc. (US), Bar Brat (US), Newell Brands Inc. (US), LoyalTea B.V. (Netherlands), House Again Inc. (US), Shenzhen Milabao Housewares Co. Ltd (China), Fred Friends (US), True Fabrications, Inc. (US), to name a few.
Product innovations and new launches are the key strategical moves made by the top brands in the global tea infuser market manufacturers. Mergers, partnerships, and agreements are also among the prominent strategies adopted by the companies.
For instance, in March 2021, Mungyuen Li, based in London, UK, introduced its latest portable tea infuser named Teasy. This tea infuser helps achieve the proper infusion strength by separating the water from the tea leaves inside the bottle. It also assists in visually assessing the infusion color via a see-through cap while consuming cold and hot infusion at office, home, or even on-the-go.
Top Boosters and Challenges
Given the increasing prevalence of a fast moving and hectic lifestyle among people, packaging vendors have been coming up with easy-to-use infusing solutions such as tea infuser. Consumers’ growing preference for beverages with aesthetic value like tea has also paved the way for huge opportunities in the global market. Simply put, tea infusers are gaining immense traction among individuals who prefer tea-based beverages.
Different materials are used to make tea infusers, with the most common available in the market being silicon, plastic, fiber, and metal. Green tea and black tea require an effective infuser that enhances the flavors of the beverage before being consumed, as a result of which the demand for tea infusers has spiked incredibly over the years. These are available in a variety of designs, sizes and shapes, on the basis of the consumer’s convenience and requirements. The combination of these factors could boost the profit margin of the tea infuser market in the following years. The latest market trend is the introduction of next-generation tea infusers that prioritize sustainability, health, wellness as well as convenience of the consumer. The industry is rife with multiple innovations that are easy-to-use and travel-ready, leading to market growth around the world.
Mounting awareness among people with regard to their health has led to extensive market expansion, with tea infusers being hailed as an effective healthy drink. Smart bottles that come along with tea infusers are the new offering of manufacturers, which is fast garnering the interest of more and more consumers. Another factor that is working in favor of the market is the fast penetration rate of the ecommerce sector in consumer goods, with most of the sales currently taking place via online modes. Given the increasing preference for convenience products, innovative tea infusers with different physical attributes are being launched to meet with the growing requirements of the consumer.
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Market Segmentation
The tea infuser market has been considered for type and distribution channel.
The tea infuser industry, depending on type, has been broken down into tea ball infusers, tea infuser baskets, infuser teapots, travel mugs tea mugs, and more.
With respect to the distribution channel, the worldwide market caters to store-based as well as non-store-based. The store-based key categories are convenience stores, supermarkets hypermarkets, and others.
Regional Outlook
The regional distribution of the tea infuser industry demand covers Europe, Asia Pacific or APAC, North America and RoW or Rest-of-the-World.
North America stands at the vanguard of the global market, considering that the region is known for being largely inclined towards technologically innovative products. Most of the world renowned firms across the globe are headquartered in the region, particularly in the US, lending significant leverage to the market. As more and more people in North America are progressively adopting a hectic and busy lifestyle, health concerns have been on a rise. This situation has steered consumers towards products that are viewed as health boosters, resulting in a higher intake of tea and subsequently tea infusers. Other than the United States/US, Mexico and Canada are the top performing markets in the region.
The tea infuser market share in APAC can exhibit massive growth between 2019 and 2024, mainly in view of the fact that tea is indigenous to the culture of China as well as India, among other countries. The improving economic status of the region along with the rising demand for convenience and easy to prepare products has also resulted in noteworthy market development in the region. Another growth enhancer in the market is the increasing acceptance and use of ecommerce retailing among the people in APAC.
Europe has been one of the fastest adopters of tea infusers, which has been favorable for the market. The prevalence trend of consuming loose-leaf tea and combining different types among consumers benefits the regional market.
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